Francofonds Branding Standardization

The comprehensive branding standardization for Francofonds, the only Manitoba’s French community foundation, included a website redesign and updates to collateral such as email newsletters and annual reports. The vibrant colors of the Manitoba French community along with dark blue found in the foundation’s logo were integrated into the branding to infuse energy and vitality. The redesigned website, launched in 2021, incorporated a script font and the heart-shaped logo element to evoke warmth and resonate with the foundation’s mission of touching people’s hearts. The layouts and design elements were strategically crafted to align with the organization’s goals and create a visually cohesive and impactful brand experience on all its platforms.