The series of fundraising campaigns for Francofonds, the only Manitoba’s French community foundation, involved close collaboration and high involvement from the client to ensure alignment with its mission and the representation of each endowment fund. Each campaign was tailored to represent the essence of the specific endowment funds being raised, targeting the French community in Manitoba. The creatives were deployed across multiple channels, including newspaper ads, social media, posters, email newsletters, and banners, based on each campaign’s marketing analysis and specific plan. The creative and messaging were carefully developed in partnership with the community foundation to effectively engage the target audience.
Francofonds Fundraising Campaigns
