Transform your ideas
Transform your ideas into fun and interactive marketing strategies
Offering an enjoyable experience to your target audience can be as simple as incorporating some gamification elements to your marketing or improving the way information is displayed on a brochure, all the way to creating an online interactive game or the next in-person immersive experience.
Fun learning experiences can only lead to success when it comes to marketing and I can help your team evaluate and implement the best option that will help reach your goal.
Your fun marketing strategies could include:
- Create an interactive game, quiz or puzzle
- Incorporate gamification elements to your current tactics
- Organize a contest or a giveaway
- Set up challenges or a reward system
- Organize a pop-up or a live event
- Encourage user-generated content
- Use testimonials and case studies in a fun way
- Bring your public in a new world based on a story or metaphore
- Launch a fun campaign and its components
- Perform a marketing audit
Transform your ideas into marketing tactics that spark curiosity
In my opinion, marketing and education go hand in hand! Marketing involves learning about the needs and interests of our target audience and, in return, informing our target audience and partners about our mission, products, and services.
By prioritizing education, you ensure that you create and provide value to your target audience. This approach involves designing a campaign or promotional tools that spark their curiosity and allow them to gain new knowledge or develop new skills. In short, it’s about establishing a high level of trust and showcasing your expertise by turning every marketing tactic into an opportunity for discovery and learning.
As your marketing ally, I’m here to brainstorm new ideas, assess your best options, and implement them for you (or with you)!😉
Your tactics that spark curiosity could include:
- Create a funnel that starts with a free or low cost product
- Build an informative email newsletter
- Set up a website or microsite on a specific topic
- Share infographics or educational resources
- Make posters, brochures or a magazine
- Provide guides or tutorials
- Offer courses or workshops
- Design an interactive experience
- Invest in long form content (blog, podcast, video, etc.)
- Generate short form content (clips, summaries, etc.)
Transform your ideas into visually engaging marketing materials
Another important component of your overall marketing strategy is branding. Just like people have their own unique traits that make them who they are, brands have their own unique look and feel that make them stand out. That’s where I come in. I can help ensure that your existing branding elements are used consistently across all platforms and materials. By standardizing your branding, you can maintain a strong and unified brand image that enhances recognition, builds trust, and resonates with your target audience.
The same process applies to campaigns. I can create engaging creative elements that not only appeal to your audience but also aligning with your overall brand image and values. In addition to ensuring consistency and cohesion in your branding or campaign, provide support to maintain it across various platforms. I offer tips, tutorials and graphic elements that work with the software suite your team uses because I believe in empowering small teams to work independently.
Together, we will ensure that your branding and campaign-specific visuals easily integrate into your workflow.
Visually engaging marketing materials could include:
- Turn text into infographic
- Make static content interactive
- Refresh current visual elements
- Develop a website or microsite
- Design email newsletter
- Create documents or Canva templates
- Make promotinal tools (brochures, posters, etc.)
- Create a marketing & brand guide
- Standardise branding across various platforms
Let’s Work Together
Let me join you in pursuing your organisation’s mission and assist you in building your own fun and inspiring educational toolbox, or transform your marketing ideas into reality. Together, we will create a dynamic resource that grows over time and continues to benefit your audience, both now and in the future.
- If you have a small team of employees and could use a helping hand
- If you have important information you’d like to share in interesting and creative ways
- If your day-to-day tasks always push your plans on the back burner
- If you struggle with keeping up with the use or the trends of technology
- If you need ready-to-use resources to offer the public
You’re at the right place!😉